Marketing & Sales
A Gap Grows: Buyers Vs. Those Who Now Wait On The Sidelines
While homebuilders excel at reducing barriers through incentives, they must also focus on creating a stronger emotional connection with potential buyers.
Leadership
Risky Business: How Trust Can Offset Angst Buying A New Home
For new-home buyers – especially those experiencing the rite of passage into homeownership for the first time – trust and risk are entangled in a present full of uncertainty and volatility.
Together with
Westwood Insurance Agency
Capital
Doldrums Unsettle Builders As Sales Slow, Cancels Creep Up
A spreading belief among homebuyer prospects is that new home prices must and will come down from where they are and – in light of the growing use of concessions and incentives – that they've already started on their way down.
Marketing & Sales
New Home Building's Collision Course With Demographics
Too little focus is given to the specific make-up of households — specifically, how different many of them are in composition today and what that may mean concerning household finances, household formation, family formation, and a related array of economic implications, including homeownership.
Leadership
Only The Months Ahead Will Tell Whether Buyers Are Okay With Higher-For-Longer
You'd think, judging from the narrative so far, the cure for high prices might be to simply get used to them. Don't consider them an ailment worth the effort to cure. But that's a risky bet.
