Capital
As Spec Home Mojo Rises, More Builders Make A Go Of Evenflow
What's working is getting spec on the ground and bolstering marketing and sales competencies to keep an evenflow construction management process going.
Together with
SNAP.BUILD
Land
Laser-Focused Opportunism Seen As Strategic Plan Of Action
On the plus side for a "growth" strategy, present absorption rates, pricing trends, and traffic, and interest have arced determinedly upward through April.
Together with
Builder Advisor Group
Marketing & Sales
Two Little Letters - A.I. - Change Homebuilding As We Speak
Here are four examples of A.I.s immediate or near-future applicability in homebuilding sales and marketing, given that these areas are both repeatable and already well-documented in digital records.
Together with
New Home Star
Land
A Land 'Reload' Is A Pain Point Builders Did Not Expect In 2023
Having to go out now – in a business backdrop where land sellers never got the memo that they'd better concede on lot pricing – and buy land feels, to some of the builder execs we've heard from, just wrong. That doesn't mean they won't do it.
Leadership
Peace Of Mind – The Absence of Worry – Is A CX Super Power
Homebuying customers’ pursuit of what’s often the most valued and costly purchase they’ll ever make – and one full of unknowns -- has at least two distinct streams of value-making. One stream is the customer’s shopping and purchase journey. The other dwells in the livability and ownership journey.
Together with
Westwood Insurance Agency
