From Custom to Click: How Tim O’Brien Homes Speeds Sales and Delights Buyers with Higharc

October 6, 2025 at 1 pm ET

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Today’s buyers want certainty and speed — and builders need tools that deliver both. Tim O’Brien Homes is proving how moving from a semi-custom model to a point-and-click experience can reduce sales cycle times, improve product accuracy, and build stronger buyer confidence. By embedding Higharc on their website and integrating it with HubSpot and Mark Systems, Tim O’Brien Homes is transforming how sales, design, and field teams work together — cutting discovery time, delivering better-qualified leads, and giving prospects the visualization they need to say “yes” with confidence.

This builder-focused webinar will take you under the hood of that transformation: how sales became internal advocates, why design-team buy-in was critical, and what outcomes are already measurable — from faster sales velocity to reduced warranty spend to data that informs smarter product design. A short live demo will show exactly how buyers experience the system online and how those choices flow seamlessly into CRM and ERP. Attendees will walk away with clear lessons on accelerating pace to close, reducing costly build errors, and raising customer satisfaction in a tough market.

Meet the Speakers

Danny Lowery

President, Tim O’Brien Homes

Ryan Hillgartner

Director of Marketing, Tim O’Brien Homes

Conor Sedam

Director of Marketing & Partnerships, Higharc

Moderator: John McManus

VP of Homebuilding at HW Media and Publisher of The Builder’s Daily