TBD Marketing & Sales
Demystifying post-COVID customers means sailing uncharted seas of engagement, nurturing, service and delight. It's also the key to success.
Marketing & Sales
U.S. Apartment Rents Post First Third-Quarter Drop Since 2009
Apartment rents slipped for the first time since the Great Recession, signaling a cooling market driven by oversupply. Developers are pulling back—but economists warn the pause won’t last. Richard Lawson explores how and why.
Marketing & Sales
How To Find Homebuyers In A Prospect Pool That's Shrinking ... For Now
Why homebuilders should be adding to -- not taking away from -- marketing resources, firepower, and influence on 2025 budget planning as buyers pause for both psychological and financial math reasons.
Together with
Audience Town
Marketing & Sales
Who'll Be First Movers Among Homebuilders In New Commission Regime?
The decoupling of buyer and seller agent commissions, removing these commissions from MLS listings, and the evolving regulatory environment have created a "Wild West" scenario.
Technology
Housing Enters Dig-Deeper Patch As Economy Sends Up Red Flags
Call this latter 2024, next patch of new-home marketing and selling – probably through year-end 2024 – the "dig deeper" period of the post-pandemic-defined new-home selling cycle.
Together with
Constellation HomeBuilder Systems
Marketing & Sales
New Social, AI Search Trends Upend Builders' Reliance On Google
“New home search will never be the same.” – Chris Laskowski, Director, Marketing, New Home Star
Together with
New Home Star
Marketing & Sales
Wray Of Light: Here's How To Keep Pace As Headwinds Stiffen
More than four out of five consumers think it’s a bad time to buy a home; here are seven strategies builders and developers can deploy as a more effective marketing plan to win sales.
