Marketing & Sales
11,000 Buyers Turn 65 Each Day, Here's How Homebuilders Win
Even in a hesitant market, 55+ buyers hold the keys to growth. Deborah Blake shows builders how to win their trust—and unlock their equity—with empathy, lifestyle, and design.
Marketing & Sales
Why Homebuilding Brand Integrity Starts On The Inside
Before your customers believe in you, your team has to. Stephanie McCarty opens her Trust Vault with hard-earned lessons on how real marketing leaders build brands that last—from culture out, not campaign in.
Marketing & Sales
Why Renter Demand Will Keep Growing—Even If Rates Drop
Middleburg CEO Chris Finlay maps the long runway for rental housing demand, strategic timing, and why Atlanta’s just getting started. The Builder's Daily's Richard Lawson dives deep with Finlay to explore how that maps out.
Marketing & Sales
Fed Up? Stop Waiting. Builders Must Push With Precision Now.
Forget the Fed’s signals. The bigger sales challenge is buyer doubt. Builders must act with urgency and precision. Buyer traffic exists, but trust and action are stalled. Here's how to convert with data and human clarity.
Together with
New Home Star
Marketing & Sales
Why Customer Experience Will Impact Builder Outcomes in 2025
Referrals, repeat buyers, and reputation hinge on post-purchase care. Homebuilders who elevate CX will stand out in tough markets.
Together with
Constellation HomeBuilder Systems
Marketing & Sales
Apartment Demand Mojo Intact As New Construction Slows
Leasing activity surges as new construction slows, signaling a reset in apartment markets. Rent growth flattens, but occupancy climbs as affordability barriers to homeownership stall would-be buyers.