TBD Leadership

Where experience, wisdom, willingness to learn, and presence empower team members and partners to be bold, to together frame challenge as opportunity, to be their best selves.

Together with
Together with
Certainty Sells Homes: Simplicity As A Spring Lifeline

Leadership

Certainty Sells Homes: Simplicity As A Spring Lifeline

Buyers are nervous—and uncertain. Builders who embed clarity, trust, and insurance upfront gain an edge. Exclusive insights from Westwood Insurance Agency’s Christine Geeslin show why radical simplicity is no longer optional.

Together with

Westwood Insurance Agency

Orlando Magicians, The Orosz Brothers, Get Back In Action

Leadership

Orlando Magicians, The Orosz Brothers, Get Back In Action

They've hung up a new shingle – Trinity Family Builders – moved dirt, readied specs, and will cut the ribbon on the first neighborhoods that launch a sharp path up to scale.

What The $4.9 Billion Blockbuster Sekisui House Purchase Of MDC Means

Leadership

What The $4.9 Billion Blockbuster Sekisui House Purchase Of MDC Means

Our analysis of the impacts of homebuilding's mega M&A deal -- the largest since Lennar's October 2017 acquisition of CalAtlantic for $5.7 billion -- looks at what the combo means for 1) Sekisui House, 2) the nation's volume homebuilders, and 3) the macro homebuilding business cultural landscape.

Together with

FTS

As Gen-A.I. And Data Fuse With Homebuyers’ Journey, Trust Matters Most

Leadership

As Gen-A.I. And Data Fuse With Homebuyers’ Journey, Trust Matters Most

A double-edged sword of accelerated technological and data applications growth in our high-speed economy adds angst to what is already an emotional – if not nerve-racking – process for home seekers in their lifetime’s most expensive and meaningful purchase.

Together with

Westwood Insurance Agency

The Wrong Lesson To Learn In The Wake Of DEI Effort Missteps

Leadership

The Wrong Lesson To Learn In The Wake Of DEI Effort Missteps

A look within housing's gamut of vicious circles and tripping points reveals a roiling brew of business cultural issues that run to the root of homebuilding and residential development's resiliency and sustainable success.

In 2024, Homebuilders Face A Math And Psychology Challenge

Leadership

In 2024, Homebuilders Face A Math And Psychology Challenge

The same two challenges set the terms and conditions for success in 2023, but those two essential business and operational questions will need to draw new and evolved responses for equal or better outcomes in 2024.

Certainty Sells Homes: Simplicity As A Spring Lifeline

Leadership

Certainty Sells Homes: Simplicity As A Spring Lifeline

Buyers are nervous—and uncertain. Builders who embed clarity, trust, and insurance upfront gain an edge. Exclusive insights from Westwood Insurance Agency’s Christine Geeslin show why radical simplicity is no longer optional.

Together with

Westwood Insurance Agency

Orlando Magicians, The Orosz Brothers, Get Back In Action

Leadership

Orlando Magicians, The Orosz Brothers, Get Back In Action

They've hung up a new shingle – Trinity Family Builders – moved dirt, readied specs, and will cut the ribbon on the first neighborhoods that launch a sharp path up to scale.

What The $4.9 Billion Blockbuster Sekisui House Purchase Of MDC Means

Leadership

What The $4.9 Billion Blockbuster Sekisui House Purchase Of MDC Means

Our analysis of the impacts of homebuilding's mega M&A deal -- the largest since Lennar's October 2017 acquisition of CalAtlantic for $5.7 billion -- looks at what the combo means for 1) Sekisui House, 2) the nation's volume homebuilders, and 3) the macro homebuilding business cultural landscape.

Together with

FTS

As Gen-A.I. And Data Fuse With Homebuyers’ Journey, Trust Matters Most

Leadership

As Gen-A.I. And Data Fuse With Homebuyers’ Journey, Trust Matters Most

A double-edged sword of accelerated technological and data applications growth in our high-speed economy adds angst to what is already an emotional – if not nerve-racking – process for home seekers in their lifetime’s most expensive and meaningful purchase.

Together with

Westwood Insurance Agency

The Wrong Lesson To Learn In The Wake Of DEI Effort Missteps

Leadership

The Wrong Lesson To Learn In The Wake Of DEI Effort Missteps

A look within housing's gamut of vicious circles and tripping points reveals a roiling brew of business cultural issues that run to the root of homebuilding and residential development's resiliency and sustainable success.

In 2024, Homebuilders Face A Math And Psychology Challenge

Leadership

In 2024, Homebuilders Face A Math And Psychology Challenge

The same two challenges set the terms and conditions for success in 2023, but those two essential business and operational questions will need to draw new and evolved responses for equal or better outcomes in 2024.