It would be naïve to think there is an argument that will win over most of these folks. But we need to convince some and at least lessen the negative passion of a material proportion of the rest.
Determine “what’s the bet?” What are we really banking on or believing in that leads us to do this deal? You can’t answer this question rigorously unless you are ruthlessly honest in your pro formas. -- A Scott Cox MasterClass
New Home Star
Our housing markets across the country have been rapidly changing and if we don’t change to keep pace, we risk being the proverbial frog in boiling water.
It's not a matter of whether 'this time's different' that's meaningful. It's how this time is different and the impacts that difference will have on your staying power in 2023 and beyond.
Almost all of the risk preparation builders and developers need to do to weather late '22 and 2023 should already have been done -- and in many cases, has. Still, it's not too late to cut losses and secure gains for the next stretch. Here's how.