Marketing & Sales
Rate Buydowns: Temporary Fix, Long-Term Risk For Homebuilders
Financial incentives like mortgage rate buydowns may boost sales today, but builders using them broadly risk margin erosion, mispricing, and long-term strategic misalignment—especially those without Lennar-scale flexibility.
Land
Why Smart Homebuilders Bet On Texas Single-Family Futures
The Builder's Daily contributor and land sage Scott Finfer makes the bullish case for Texas in 2025 — where fundamentals, patience, and long-term discipline still matter, and the housing market is hitting reset, not collapse.
Land
Out West: Legacy, Land Deals, Handshakes, And Long Games
Contributor Scott Finfer tells the story of a gas-station handshake deal that’s turning 1,000 acres of legacy ranchland into a patient, master-planned future — Texan in values, smart in strategy.
Land
A Contrarian's Take On Tariffs And Market Share Opportunity
Our man on the ground in Texas, long-time land acquisition strategy guru Scott Finfer, sees a window of opportunity opening for nimble, agile, private homebuilding power players able to counterpunch while big builders grapple with tariff blowback.
Land
Steel, Skeptics, And The Real Innovators In U.S. Homebuilding
TBD MasterClass contributor Scott Finfer shares a brutally honest tale of land, failed dreams, and a new bet on steel-frame homes in Texas. It's not just bold — it might actually work.
