Land
Texas Two-Steps: Mapping Out DFW's Newest Paths Of Growth
The DFW growth frontier pushes north as Sherman and Denison wrestle with timing, pricing, and identity. Land costs, lifestyle appeal, and semiconductor billions fuel a slow-burning transformation with long-term upside.
Marketing & Sales
Why Homebuilders Should Stop Ignoring the Move-In Moment
Buyers don’t just want a new home — they want a seamless handoff into it. Concierge services may be the zero-cost amenity that becomes a new industry standard.
Land
Lone Star Diamond In The Rough: A Case For 'Why Weatherford'
Longtime Texas residential land strategist Scott Finfer opens up his land scouting manual to explain the stark difference between speculation and data-backed, applied vision.
Land
Oversupply or Overreaction? DFW Market Needs To Hit Reset
Scott Finfer breaks down the DFW-area oversupply crisis: post-pandemic assumptions, slower job growth, and mispriced inventory. Across the U.S., high-volume markets face similar risks. Finfer outlines five strategic moves to cut through the noise — and seize ground as bigger players pull back.
Marketing & Sales
Rate Buydowns: Temporary Fix, Long-Term Risk For Homebuilders
Financial incentives like mortgage rate buydowns may boost sales today, but builders using them broadly risk margin erosion, mispricing, and long-term strategic misalignment—especially those without Lennar-scale flexibility.
