Marketing & Sales
Resiliency Test: A New Playbook For Weakening Consumer Mojo
What tends to prove out as new-home demand moves into an inflection, first- and fast-movers put themselves in a more resilient position than those who wait until a slowdown is clear to all.
Land
Lennar's Long-Planned 'Spin' Is Set In Motion As An Asset-Light Future Arrives
This move underscores a broader trend towards the "asset-light" business model, which is now widely being adopted by major homebuilding enterprises, public and private.
Leadership
Pictures Tell Stories: This Chart Is A Housing Market Cautionary Tale
Demographics – namely, the magnitude of Millennial and GenZ adult households and Baby Boom movers – may add up to a decade or more of new-home demand. Maybe don't bet on a smooth trajectory.
Leadership
New Building Talent Foundation Push: Upskill Current Frontline Workers
A new "Blueprint for Upskilling the Homebuilding Workforce" focuses not on recruiting new workers but on the untapped potential of those already on the job sites to impact and improve business and operational outcomes.
Technology
Ground Control: Creating A Digital Marketplace To Move Dirt
A $100 billion-a-year lending pool to acquire and develop the ground for homesites partially supports a parallel universe $50-billion addressable market that begs for a solution to a pain point: moving dirt.
