
Products
Big Equity Gains For Homeowners Bode Remodeling Demand Surge
Here's three reasons why -- including a $200,000 windfall in home equity gains over the past few years to a typical mortgage holder -- remodeling businesses may thrive while new home construction slows down considerably for the near-term future.
Together with
Kohler
Policy
As Prices Flash Crisis, Here's 2 Paths To Building More Affordably
New home square footage and precision-focused easing of costly regulatory burdens could bring average selling prices on newly built homes back to more attainable levels for homebuilders and developers.
Together with
Kohler
Leadership
It Rhymes With Trouble And Flashes Orange Before It Goes Red
For Frank Anton, the strongest signals in housing are ones that impact a stark 'fundamentals' gap between households' payment power and the combo of asking prices and monthly costs. Data, evidence, action.
Marketing & Sales
Bubble? No Bubble? Sometimes You Just Have To Trust Your Gut
By-the-numbers takes a more personal turn, to see the writing on the wall. When there's a disparity between housing economic models and common sense, it may be that the models aren't up to the task.
Leadership
Sooner Or Later? A Housing Icon Reads The Tea Leaves And Asks
Frank Anton — a lifelong student of history, and a career-long witness to five of America's boom-and-bust housing cycles — sees a correction coming. Let's engage with him as he runs the numbers on when.