Frank Anton

Frank Anton

Former chairman & CEO of Hanley Wood, Frank Anton is one of housing’s iconic voices. Currently, he’s advisor to several housing organizations, and is a member of Harvard’s JCHS Policy Advisory Board.

Hidden In Plain Sight, The Baby Boom May Be The Next Big Thing

Marketing & Sales

Hidden In Plain Sight, The Baby Boom May Be The Next Big Thing

Homebuilders, developers, and investors fixate on younger adult buyers and their path into new homeownership. Meanwhile, a still untapped -- and unconventional -- market lies ahead in a longer 55-plus runway.

Proof-Case: To Keep Pace With Consumers, Evolve Or Else

Leadership

Proof-Case: To Keep Pace With Consumers, Evolve Or Else

As an example of the business value of bold strategy and investment, take Kohler, never content with the status quo, but rather a leading barometer of consumer climate change.

Sticker Shock Has Brought Down Titans Before ... It Can Do So Again

Leadership

Sticker Shock Has Brought Down Titans Before ... It Can Do So Again

Builders -- whether they want to or not -- are testing price elasticity limits of customers. Those customers have a known history of changing their behavior when costs exceed their tolerance point. Here's how.

The 5th Cycle: Frank Anton On Housing's Law Of Gravity

Capital

The 5th Cycle: Frank Anton On Housing's Law Of Gravity

What-if? The question few housing business stakeholders care to factor into their forecasts right now is what happens when -- not if -- interest rates spike?

Frank Anton: By-The-Numbers, The Measures Of Racial Equity

Policy

Frank Anton: By-The-Numbers, The Measures Of Racial Equity

We introduce Dream Team member Frank Anton, an iconic voice in housing, with an analysis series, each of whose topics spring from a single, meaningful statistical measure.

Hidden In Plain Sight, The Baby Boom May Be The Next Big Thing

Marketing & Sales

Hidden In Plain Sight, The Baby Boom May Be The Next Big Thing

Homebuilders, developers, and investors fixate on younger adult buyers and their path into new homeownership. Meanwhile, a still untapped -- and unconventional -- market lies ahead in a longer 55-plus runway.

Proof-Case: To Keep Pace With Consumers, Evolve Or Else

Leadership

Proof-Case: To Keep Pace With Consumers, Evolve Or Else

As an example of the business value of bold strategy and investment, take Kohler, never content with the status quo, but rather a leading barometer of consumer climate change.

Sticker Shock Has Brought Down Titans Before ... It Can Do So Again

Leadership

Sticker Shock Has Brought Down Titans Before ... It Can Do So Again

Builders -- whether they want to or not -- are testing price elasticity limits of customers. Those customers have a known history of changing their behavior when costs exceed their tolerance point. Here's how.

The 5th Cycle: Frank Anton On Housing's Law Of Gravity

Capital

The 5th Cycle: Frank Anton On Housing's Law Of Gravity

What-if? The question few housing business stakeholders care to factor into their forecasts right now is what happens when -- not if -- interest rates spike?

Frank Anton: By-The-Numbers, The Measures Of Racial Equity

Policy

Frank Anton: By-The-Numbers, The Measures Of Racial Equity

We introduce Dream Team member Frank Anton, an iconic voice in housing, with an analysis series, each of whose topics spring from a single, meaningful statistical measure.