Marketing & Sales

From Daunting To Doable: How To Get Baby Boomers To Move

When marketing to the 55+ crowd, homebuilders need to serve as a helpful, knowledgeable resource to pull consumers into their active adult new-home communities.

Marketing & Sales

Stand Out From The Pack In Attracting 55+ Homebuyers

Here are nationally regarded 55+ placemaking guru Deborah Blake's top 10 guidelines for success in appealing to Baby Boom-era homebuyers who are choosing new active lifestyle communities.

Marketing & Sales

Best-Laid Plans — How to Drive Success With 55+ Communities

Location, amenities, land plan, and future-proofed homes ... the first of a multi-episode series from Ipsum Group Principal and Founder Deborah Blake