TBD55-plus
Marketing & Sales
From Daunting To Doable: How To Get Baby Boomers To Move
When marketing to the 55+ crowd, homebuilders need to serve as a helpful, knowledgeable resource to pull consumers into their active adult new-home communities.
Marketing & Sales
Stand Out From The Pack In Attracting 55+ Homebuyers
Here are nationally regarded 55+ placemaking guru Deborah Blake's top 10 guidelines for success in appealing to Baby Boom-era homebuyers who are choosing new active lifestyle communities.
Marketing & Sales
Best-Laid Plans — How to Drive Success With 55+ Communities
Location, amenities, land plan, and future-proofed homes ... the first of a multi-episode series from Ipsum Group Principal and Founder Deborah Blake
Marketing & Sales
The Boom is Here, The Boom Is Now—What's Next For Builders?
The massive 55+ population and the high stakes of living to 100 offer immense opportunities for developers and homebuilders.
Capital
'Choppy' For Some Can Be Brutal For Others As Rates Squeeze All
In a few short months, high-level perspective has shifted from macro uncertainty and volatility to the onset of a more practical riddle: What it will take builders to keep orders and deliveries pace at a level they plan to keep it.
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DEBORAH BLAKE
EVERYTHING 55+
Best-Laid Plans — How to Drive Success With 55+ Communities
Location, amenities, land plan, and future-proofed homes ... the first of a multi-episode series from Ipsum Group Principal and Founder Deborah Blake
MOST POPULAR
55-plus
Marketing & Sales 05.09.24
From Daunting To Doable: How To Get Baby Boomers To Move
When marketing to the 55+ crowd, homebuilders need to serve as a helpful, knowledgeable resource to pull consumers into their active adult new-home communities.
Marketing & Sales 03.06.24
Stand Out From The Pack In Attracting 55+ Homebuyers
Here are nationally regarded 55+ placemaking guru Deborah Blake's top 10 guidelines for success in appealing to Baby Boom-era homebuyers who are choosing new active lifestyle communities.
Marketing & Sales 01.22.24
Best-Laid Plans — How to Drive Success With 55+ Communities
Location, amenities, land plan, and future-proofed homes ... the first of a multi-episode series from Ipsum Group Principal and Founder Deborah Blake
Marketing & Sales 12.19.23
The Boom is Here, The Boom Is Now—What's Next For Builders?
The massive 55+ population and the high stakes of living to 100 offer immense opportunities for developers and homebuilders.
Capital 10.24.23
'Choppy' For Some Can Be Brutal For Others As Rates Squeeze All
In a few short months, high-level perspective has shifted from macro uncertainty and volatility to the onset of a more practical riddle: What it will take builders to keep orders and deliveries pace at a level they plan to keep it.
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