TBD Marketing & Sales
Demystifying post-COVID customers means sailing uncharted seas of engagement, nurturing, service and delight. It's also the key to success.
Marketing & Sales
How Homebuilding Sales Became A Strategic Center Of Gravity
Dave Rice and New Home Star help turn homebuilder sales associates into data-powered business strategists and a linchpin to critical customer feedback. Here’s why that matters now more than ever.
Together with
New Home Star
Marketing & Sales
Mood Craters: Torrid Turning To Cool? Is That A Good Thing?
As price trends price-out more buyers, the role of customer care and learning around the buyer's journey meaningfully changes. It's a risk or an opportunity.
Leadership
The Future Is Now: Lead, Don't Wallow
The capability challenge, our Dream Team posits, can only be solved through the embrace of data, technology, process and a pivot to collaboration in a dog-eat-dog culture.
Marketing & Sales
Confident? Depends Whether You're A Seller Or Buyer In A Frothy Market
Sellers -- whether it's a new home or a resale -- are confident they're in the driver's seat. Buyer sentiment, however, shows signs of wear, tear, and fear of not having what it takes. Mind the gap.
Leadership
Lose the Battle, Lose the War: Solutions to the Labor Crisis
In Part 2 of Capability and Culture, our Dream Team measures the ramifications of construction's labor crisis, and how the consequences of this seemingly insurmountable challenge may be the catalyst needed to embrace innovation.
Marketing & Sales
Five Days To Go: ATTOM Data Click Maps Sellers' Hottest Days
ATTOM Data unveils its latest data on which days of the year stars align for homesellers' listings.
