Capital
Spring Thaw Beats Expectations But Are Sales Gains For Keeps?
Accounting for at least some of the lift, builders' now widely-practiced monthly payment value proposition has served as a reliable workhorse, especially since those who have very good reasons to buy a home have so little else to consider.
Leadership
RIFs Alone Won't Outrun Revenue Loss. Here's An Option
The way layoffs work is that the loss in capability – i.e. revenue reduction – often eclipses any gains in margin protection. This sets a Catch-22 of racing-to-the-bottom in motion that it's hard to stop unless economic and demand tides turn and start raising "all boats."
Together with
FTS
Technology
Builders Prepped For Bumpy Times; Now They Need Agility To Ride Them Out
With volatility running off the charts, trying, learning, and refining so that your team can secure gains without backsliding and avoid populating missteps into a process that must happen fast and work right the first time is a table-stakes condition of survival.
Together with
Constellation HomeBuilder Systems
Marketing & Sales
Volatility And The Myth Of Predictive Customer Data: A Tactical Alternative
A relatively better-than-expected and improving outlook among homebuilders – based on conditions and order trends and traffic and other tips builders get into the strength of their demand – may add up to yesterday's news.
Capital
Pressure's Intensifying On Housing Innovation Start-Ups To Prove Out Promises
This is Part 1 of a three-part TBD exploration of follow-on impacts of a post-low interest rate era on housing's start-up venture pioneers in construction and real estate.
