Leadership
Value-Adds For New Home Tech: Loss Reduction, Lower Premium, Peace Of Mind
New homes tend now to include as a non-negotiable standard a smart-home suite of services. Fact is, as they evolve, those smart home devices have emerged as more than “nice-to-have” convenience solutions.
Together with
Westwood Insurance Agency
Marketing & Sales
Discretionary Buyers — AKA Baby Boomers — Reclaim Focus
Both "younger" and "older" Baby Boom buyers in the market tend to be classic discretionary purchasers, versus adult "rental refugee" households looking to cross the Rubicon to homeownership, or ones compelled to seek larger living space due to expanding family formation.
Technology
Trailblazers '23: Higharc Teams Up With Giants To Power Build-Cycle
"This enables agility to flow down that value chain, ultimately to where builders can engage consumers with things like a 3D, automotive-style configurator experience," Higharc ceo Marc Minor says. "The market needs more of that now."
Architecture
Today's Edge Goes To Builder Players With Time On Their Side
Despite our confidence in what we know and how certain we are of our predictions coming true, it's always uncannily the case that "time discovers truth."
Leadership
How Better-Than-Expected Results Became A New Win
Outperforming expectations now qualify as chest-pumping, back-flips-worthy triumphs. Compared-with-expectations measures – particularly on the price concessions and cancellations calculus that reveals net pace – amount to an accomplishment: Less-bad is the new good.
