Marketing & Sales
A New Lawsuit Vs. PulteGroup Ties To Dismissal Of Senior Exec
'Betty Trester' -- a Michigan law firm representing her as client says -- is a PulteGroup shareholder with full rights to inspect detailed documents, records, and statements related to the investigation and damage control actions the company's strategic executives took late last year.
Marketing & Sales
Beyond 'Order-Taker:' Sales Evolves As A Local Business Driver
Sales associates are now expected to use their knowledge of housing data, competitive research analysis, deep local community knowledge, and local economic trends to develop marketing and sales initiatives that drive results for the company.
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New Home Star
Architecture
Value Engineering Is Only Partly About Design And Price ... It's A Strategy
Tactics and tailwinds – necessary and successful as they've been in stemming what could have been a rout from the start of 2023 – amount to this: They've bought builders time.
Technology
Why Entekra Tanked Is Relevant; But, Why It Matters Is Crucial
An exclusive TBD second-day lead and analysis of where Entekra's shocking failure casts critical questions on an array of housing innovation initiatives that have sprung up in the past five to seven years.
Technology
This Top 10 Cohort Of Pioneers Are 2023 Ivory Prize Finalists
Winners of the '23 Ivory Prize for Housing Affordability -- sharing a $300,000 award pool -- will be named May 24, 2023, at the PCBC Conference in Anaheim.
